Roblox: the Road to $18Bn
This paper explores how Roblox is evolving from a children’s sandbox platform into a global, multi-age ecosystem, with over 110 million daily active users and $4 billion in annual revenues. It analyses the company’s twin growth strategies of aging up its user base and expanding into high-potential international markets, outlining how these shifts position Roblox to capture a greater share of the $180 billion global gaming industry


Press Button Doll House
Why do STEM toys have to look cold, mechanical and uni-textured? I'm currently building a multi-medium construction set where kids can use press buttons and cardboard to build their own doll-house.
Employee Retention in the Spider-verse
In this article I wrote for Numans, I break down employee retention as presented in the 1973 Harvard Business Review Research Article - ‘Why Employees Stay’ using characters from the movie 'Spider-Man, Across the Spider-Verse'.












