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What is Digital Marketing?

In partnership with Humane Society India, I conducted a free workshop for startup founders innovating in the plant-based industry in India. My 2 hour presentation touched on the basics of digital marketing - tracking, measurement, and leveraging organic and paid channels.

Growing LEGO in India

As a lifelong fan, I feel bad that LEGO is so inaccessible to most Indian children. I put together a report with a series of recommendations on how LEGO can tailor its product, positioning and pricing to better suit Indian audiences.

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Cookie Cutter

Since 2022, I've been doing pop-up baksales, first via swiggy mini, but now on instagram. I try and do one every 2 months and take custom orders whenever I get them. Feel free to place your order using the link below.

Calculus Roadtrip

In 2020, I created this interactive 'game' in 25 minutes  as part of a learning hackathon organised by Openhouse to help students understand the concepts of maxima and minima using real world examples.

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The Sticker Store

In 2021, I opened an online store for hand illustrated laptop stickers. It ran for about 5 weeks, and I managed to sell inventory worth about INR 9,000. 

Press Button Doll House

Why do STEM toys have to look cold, mechanical and uni-textured? I'm currently building a multi-medium construction set where kids can use press buttons and cardboard to build their own doll-house. 

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Employee Retention in the Spider-verse

In this article I wrote for Numans, I break down employee retention as presented in the 1973 Harvard Business Review Research Article - ‘Why Employees Stay’ using characters from the movie 'Spider-Man, Across the Spider-Verse'.

Cat Dice

I started a javascript course on Scrimba and decided to code an illustrated dice. Here's presenting 'Cat Dice', my first ever javascript project.

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