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Roblox: the Road to $18Bn

This paper explores how Roblox is evolving from a children’s sandbox platform into a global, multi-age ecosystem, with over 110 million daily active users and $4 billion in annual revenues. It analyses the company’s twin growth strategies of aging up its user base and expanding into high-potential international markets, outlining how these shifts position Roblox to capture a greater share of the $180 billion global gaming industry

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Koala Tea Time

My Ai-powered activity generator uses input like age, interests and screen time preferences to generate an activity or lesson plan parents can use to spend quality time with their kids - loved by 60+ parents so far.

Anderson Accounting Tutor Bot

How can you best serve 300 accounting students that have a midterm coming up in 1 week? I built a custom GPT that uses stories, examples and adaptive practise tests to deliver the course curriculum. 500+ chats and counting!

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Momo's Mundane Monday

Momo’s Mundane Monday follows a little cat who busies herself with chores while waiting for her family to come home from work. It’s a quiet story - no morals, no lessons, nothing implied. Just a visually diverse, colourful book that’s easy and fun for a child to look at.

What is Digital Marketing?

In partnership with Humane Society India, I conducted a free workshop for startup founders innovating in the plant-based industry in India. My 2 hour presentation touched on the basics of digital marketing - tracking, measurement, and leveraging organic and paid channels.

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Growing LEGO in India

As a lifelong fan, I feel bad that LEGO is so inaccessible to most Indian children. I put together a report with a series of recommendations on how LEGO can tailor its product, positioning and pricing to better suit Indian audiences.

Cookie Cutter

Since 2022, I've been doing pop-up baksales, first via swiggy mini, but now on instagram. I try and do one every 2 months and take custom orders whenever I get them. Feel free to place your order using the link below.

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Calculus Roadtrip

In 2020, I created this interactive 'game' in 25 minutes  as part of a learning hackathon organised by Openhouse to help students understand the concepts of maxima and minima using real world examples.

The Sticker Store

In 2021, I opened an online store for hand illustrated laptop stickers. It ran for about 5 weeks, and I managed to sell inventory worth about INR 9,000. 

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Press Button Doll House

Why do STEM toys have to look cold, mechanical and uni-textured? I'm currently building a multi-medium construction set where kids can use press buttons and cardboard to build their own doll-house. 

Employee Retention in the Spider-verse

In this article I wrote for Numans, I break down employee retention as presented in the 1973 Harvard Business Review Research Article - ‘Why Employees Stay’ using characters from the movie 'Spider-Man, Across the Spider-Verse'.

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