Who Am I (Professionally)?
Over 6 years, I've had the privilege of working on marketing problems across FinTech, EdTech, B2B SaaS and AlcoBev sectors. Here's what I've learned about myself from these experiences -
🚀 I thrive in ambiguity. I love tackling open-ended problems where the answers aren’t obvious. Whether it’s building something from scratch, refining a messy process, or figuring out what success should even look like, I enjoy the challenge of turning uncertainty into clarity.
💪 I'm a hard worker. Whether it's solving a complex problem, launching a project under tight deadlines, or learning a new skill on the fly, I bring energy, persistence, and a "whatever it takes" mindset. I believe in working smart, staying resourceful, and continuously pushing myself to improve. I believe in the projects and people I choose to work with and give them my all.
📚 I learn fast—across disciplines. Whether it’s data analysis, design, or no-code automation, I pick up new skills quickly. My curiosity pushes me to explore different domains, and I don’t hesitate to dive into areas outside my formal expertise to get the job done.
⚙️ I set up tools and processes that scale. I have a knack for structuring workflows. From automation to documentation, I enjoy setting up systems that eliminate bottlenecks and help people focus on meaningful work.
🤝 I work across functions — rank, hierarchy and designations don’t matter to me. I rarely stick to just my job description. I collaborate across product, marketing, design, operations and engineering, bridging gaps between teams to drive outcomes. If something needs to be done, I figure out how to make it happen.
🛠️ I build fast and hack my way around limitations. I pride myself on speed. I find creative ways to ship ideas quickly—whether it’s using no-code tools or AI to prototype without engineering effort or automating repetitive tasks to free up time.
Things I can be better at:
🌀 Idea Overload & Prioritization I'm deeply passionate about what I do—and that often translates into having too many ideas and not enough time. I can get excited by multiple threads at once, which sometimes leads to loose ends or spreading myself too thin. I’m learning to step back, prioritize ruthlessly, and let go of things that don’t serve the bigger picture.
🔁 Struggle with Repetition I thrive on variety, fast iteration, and solving new problems—so repetitive or routine tasks tend to drain me. While I understand their importance, I’m at my best when I can automate, delegate, or systematize them and return to creative, high-leverage work.
🎯 Stickler for Details I move fast, but I also care deeply about the quality and coherence of my work. Sometimes this means I spend more time than necessary tweaking things—especially when it comes to user experience or storytelling—because I want it to feel “just right.” I’m learning to embrace “done is better than perfect.”
📏 Resistance to Narrow Roles I don’t fit neatly into a single job description, and I often push the boundaries of my role. While this helps me see the big picture and contribute across functions, it can sometimes create tension if clarity or hierarchy is expected. I’ve learned to communicate proactively and align expectations early on.
What Floats My Boat?
Joyful and educational experiences that leverage tech.
What I do
How do we acquire users at the least possible cost?
User Acquisition
Activation
How do we get users from different channels to experience the app in a way that makes them stick? How do we identify channels that don't bring sticky users?
Re-Engagement
How do we bring back lost users?
Tools I Use:
Ads:
Analytics:
Content Management:
CRM:
Content Creation:
Content Optimisation:
Outreach:
No Code Integrations:
The Story So Far
1997-2005
Pune, IN
Born and raised around trees, hills, and grandparents.
2013-2017
Mumbai, IN
Eager to leave school, I worked my butt off to get into St. Xavier's, Mumbai for jr. college and university. There I learned to learn and discovered my aptitude. Embarked on a B.A. in Economics, Statistics and Ancient Indian Culture.
2018-19
Mumbai/Delhi,IN,
I returned interested in Tech and Entrepreneurship.
I used my last year of college to -
- Major in Economics
- Do an internship at an early stage Start-up
- Gain deferred admission to the Indian School of Management (YLP '19)
- Try my hand at business (selling handmade lampshades)
I moved to BLR in Sept 2019 to start my first job at CRED.
2005-2013
Mumbai, IN
Moved to a military cantonment, enrolled in a public school. Struggled academically but participated in 100s of extra curriculars, student council etc
2017-2018
Lille, FR +9
2 years into my degree, I still felt unsure of what I wanted to do next. To stall (and see the world), I went on a 1 year exchange to IESEG School of Management where I ate a lot, travelled a lot and studied a little.
2019-2020
Product & Growth
CRED
Why I chose to work there:
At the time, it seemed like the best possible start to a career in the technology sector. I had no specific understanding on the sectors within tech, but I was happy to learn.
What I did there:
First 2 months: Product research on apps and services in the US, China and Europe eg: SoFi, Betterment, Wealthfront, Robinhood, Acorns, Emma, Mint, Cleo, and more. I presented this research to the founding team so they could use it for product development.
Rest of the year: I worked in a pod of 3 people - a lead, an analyst and me, on building CRED's in-app referral program, responsible for 35-40% acquisition.
As part of this role, managed all referral product-ops, created and maintained dashboards, studied user segments to understand patterns and trends, ran experiments around reward constructs, added touch points to the app, and implemented fraud prevention measures.
Why I moved on:
When the pandemic began in 2020, I felt the need to work on a mission that aligned with my interests more.
2020-2021
Growth
Why I chose to work there:
Openhouse is a unique idea and has a unique team. It's founders both went to Stanford and have strong values and ethics around education, inclusivity and holistic learning. It was the only EdTech in 2020 that invested heavily in learning design, with a team of experts from HGSE.
What I did there:
My first project at Openhouse was a rehaul of the existing CRM system (Leadsquared) during a pivot from an offline to online business model.
This involved working closely with the sales team, digital marketer and supply team to understand handovers from phone call to demo classes to signing up/dropping off and building a system that could accurately capture and reflect each handover.
Once this was done, I moved on to working on demand generation. My KPI was to generate leads from target schools across metro cities in India at the least possible cost. To do this, I ran a student ambassador program, organised virtual workshops and events (including a student festival), designed a set of interactive lessons with DIY boxes, ran an influencer campaign, and started a student podcast on instagram live, interviewing over 50 students in a year.
To a match another shift in our business model, my last project at Openhouse was leading a team of 20 business development interns to generate leads for the supply team - bringing on board tutors around India.
I learned an incredible amount, won a lesson planning hackathon, and re-discovered my passion and aptitude for education.
Why I moved on:
My year at Openhouse was packed with activity and learning. My key insight from this time is that the aggregator model in education is very challenging, with high marketing costs, a short sales cycle (summer) and too much variability in scheduling and quality. I decided to stay in EdTech, but move back to a product-led business.
Openhouse
2021-2023
Growth
DIY.org (Kyt Academy)
Why I chose to work there:
I've known and loved DIY.org since I was in high school. It's a global learning platform (think skillshare meets pinterest) for kids aged 5-15. I applied to work there as soon as it was acquired by Kyt Academy in 2021.
What I did there:
My first year at DIY was all about finding non-linear growth channels to reduce the need for ad-spend. I worked on influencer campaigns, youtube partnerships, built an affiliate program, grew our social media following and launched DIY TV, a product catering to younger kids on the platform. I also led launch efforts for DIY's freemium offering, an effort to increase top of funnel. I did this through multi-channel comms and ASO.
In my second year, I looked at all growth channels, paid and organic, and efforts across acquisition and re-engagement, working with an agency to execute campaigns across google, meta, tiktok and Appstore Search Ads. I maintained tracking dashboards for the core team, developed pricing strategies and explored group purchases for revenue - developing offerings for homeschooling groups, employers, and schools. This led to the development of DIY for classrooms, a product for educators worldwide. I got to lead GTM for this project, acquiring 2000+ users in the first month through outreach. I designed multichannel comms across 20+ user journeys based on segment and activity.
My learnings:
1. Building experiences for kids that are COPPA compliant
2. Acquiring parents but activating kids
3. Catering to sub audiences - 4-8, 8-13, 13+ all want and need very different things
4. Post COVID, ethics and regulation in Kid-Tech is going to be crucial and I want to shape it.
Why I moved on:
DIY got acquired 🎉
Narrative 4
Why I chose to work there:
Working on DIY for Classrooms helped me explore EdTech for schools and homeschooling coalitions. Working at Narrative 4 would give me the opportunity to understand school systems around the world deeply and learn from an international team of former-educators.
What I did there:
At Narrative 4, I led growth efforts during a pivotal shift from in-person programming to a digital-first model and from a grant-dependent to a monetisation-driven strategy.
I executed digital marketing initiatives that significantly boosted brand awareness and program adoption, including the development of the Jackie Bezos Global Learning Lab, a platform that enabled the hosting of 150+ events for 1000+ attendees worldwide.
I led international recruitment campaigns that brought in 500+ educators across the U.S., Ireland, and several African countries.
I also launched civic engagement campaigns and produced a 12 minute documentary screened for 700+ supporters at Narrrative 4's 10th anniversary gala.
As part of a content strategy overhaul, I redeveloped the website and led the creation of 50+ articles, reports, and newsletters, delivering key updates to staff, donors, supporters and educators in our ecosystem.
In addition to my work in recruitment and civic engagement, I supported fundraising efforts through digital campaigns leading to an increase in small ticket donations.
2023-2025
Digital
Marketing
Entrepreneurship
Freelance
Projects
Baking
B2B SaaS
SEO, Email Marketing, Content Strategy
Illustration
AlcoBev
Website Development, City launch Ads
Education
Website Development
Education
Website, SEO Research, Content Creation